Procurement Guide
Six vendors, one matrix, and the trade-offs nobody puts on their pricing page. We compare Asset Panda, EZOfficeInventory, Snipe-IT, Sortly, GoCodes, and TagLogger across pricing model, hardware requirements, location history, and how long it takes to actually deploy. If you're still narrowing the AirTag question, start with AirTag vs GPS tracker.
Most asset tracking software pages compare themselves favorably against everyone else. This one is different in two ways. First, we group the six vendors by what they actually are — because "asset tracking software" covers three distinct product categories that don't compete head-to-head. Second, we're honest about where TagLogger loses. AirTag-based tracking has real limits, and pretending otherwise wastes your evaluation time.
The six vendors split cleanly into three buckets:
Picking the wrong category is the most expensive mistake in this evaluation. A construction company with 200 tools that walk off jobsites does not need an audit-and-depreciation register. A finance firm with 800 leased laptops in offices does not need continuous outdoor tracking. Match the category to the failure mode you're actually trying to fix.
Pricing reflects publicly listed plans as of early 2026. Where vendors only quote on request, we marked it explicitly.
| Vendor | Pricing model | Hardware required | History depth | Geofencing | Typical deploy time |
|---|---|---|---|---|---|
| TagLogger | $10/tag/mo, $7.50 at 80+ tags. Hardware $15-$45 | Yes — AirTag | Full history, no expiration | Yes, circular zones with email alerts | Hours |
| Asset Panda | Quote-based; ~$1,500/yr entry, scales with assets | Optional (barcodes/RFID) | Configurable, audit log | No native location geofence | Weeks |
| EZOfficeInventory | $40/mo Essential, $55-$65 higher tiers per ~250 items | Optional (barcodes/QR/RFID) | Action history, audit trail | No native location geofence | Days to weeks |
| Snipe-IT | Free self-hosted; Cloud from ~$39.99/mo | Optional (QR/barcode) | Asset history log | No | Days self-hosted, hours cloud |
| Sortly | Free up to 100 entries; $24-$74/mo per user | Optional (QR via app) | Activity log, photo history | No | Hours |
| GoCodes | $200-$1,400/yr by tier; QR labels sold separately | Yes — QR labels | Last-scan history with GPS stamp | Limited (geo-stamps per scan) | Days |
A few caveats. Asset Panda does not publish pricing; the figures above come from third-party reviews. Snipe-IT's free tier is genuinely free if you can host it — the labor cost is the catch. Sortly's per-user model gets expensive with large teams even on a small asset count.
The five pricing models in this list optimize for different things, and that determines whether they get cheaper or more painful as you grow.
For a 50-tag fleet at TagLogger that's $500/mo plus a one-time $750 in standard tags. For 50 assets in EZOfficeInventory Essentials, that's $40/mo and you bring your own QR stickers. The two numbers are not comparable because the products do different things — one tells you where 50 things are right now, the other tells you who checked out which laptop in March.
This is the section we're contractually allergic to writing on most product pages. Here's the honest version.
Lowest hardware cost-per-tracked-asset for continuous outdoor location ($15-$45 vs $50-$200 for cellular GPS). No SIM cards, no cellular plan, no battery anxiety on Standard or Extended Battery Case. Deploy in hours, not weeks. Full history retained, no rolling 30/90-day window. Per-tag pricing means you don't pay per dashboard user.
No real-time telemetry. AirTags update when an iPhone walks past — coverage gaps in remote areas. No sub-meter precision. No native depreciation, audit, or check-in/check-out workflows — we're a location product. iOS-anchored. No native integrations beyond CSV/JSON/API; we expose data export and API access so you can build the integration but we don't ship pre-built ones.
If your evaluation prioritizes audit workflows over location, pick a register. If it prioritizes location over workflows, the question becomes AirTag vs cellular GPS — covered in AirTag vs GPS tracker and Bluetooth vs GPS vs RFID.
Five questions, weighted. Walk every shortlisted vendor through them.
TagLogger is the right answer when continuous location matters more than depreciation workflows. If your top three assets walk off jobsites or trucks every month, that's the test. Tag pricing starts at $15 with $10 per tag per month, dropping to $7.50 at 80+ tags. No setup fees, no integration project, no contract.
